Tag: arts

Why Being Shy About Promoting Your Show Could Be Hurting People

From a very young age we learn that selling is bad. Anyone who is constantly pushing their goods or services and doesn’t take no for an answer shouldn’t be trusted. We’re taught that any sort of marketing might be unethical. We’re taught to be bashful when it comes to promotion.

Bashful
We don’t want to bug people or seem needy so we don’t promote. Do you think marketing is a bad thing?

If you answered “yes” and you’re still wondering why you don’t have anyone coming to your productions. It’s time to STOP THINKING THAT WAY.

If you’re not so shy and do plenty of promoting but it’s still not working, I’ll have another post for you soon.

Let’s look at it from another point of view…

Have you ever been to a performance and been inspired? Did it brighten your day? Did it teach you something about yourself? Did it make you laugh or cry? Did you feel more alive after going? Did you get ideas for your next show? Did you find new meaning in your life or career?

I’m guessing you have.

So now that you have a production that could have the same effect on someone. By not actively promoting it, you may be DEPRIVING SOMEONE OF THAT SAME EXPERIENCE.

That’s right. You could be doing a disservice to the world by not promoting your show.

So find those people that your show appeals to, who you think would be inspired by what you have to give. Don’t say everyone or anyone — be specific — there’s no way that one show appeals to everyone in the world, let alone everyone you know. Give it a try. Remember that you could be helping someone, hell, maybe even saving someone’s life. So stop being shy, emerge from your chrysalis of bashfulness and emerge a beautiful marketing butterfly!

What other obstacles stand in the way of you feeling comfortable promoting your show?

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A Patron By Any Other Name Would Still Give You Money

Cash Register
Photo courtesy of flickr
I’ve been thinking lately that the term Patron to describe a customer of an arts organization sounds a little precious. I don’t know that there’s anything wrong with it, but I’m wondering what would happen if companies started using a different word.

The American Heritage Dictionary has several definitions for patron, these are the relevant ones:

  • n. One that supports, protects, or champions someone or something, such as an institution, event, or cause; a sponsor or benefactor: a patron of the arts.
  • n. A customer, especially a regular customer.
  • n. A noble or wealthy person in ancient Rome who granted favor and protection to someone in exchange for certain services.

Some people just come to see a play. Once. Are they a patron? Is there anything wrong with calling them a customer? I realize that customer connotes a transactional relationship. Are we trying to make them feel important and conjure an image of definition #3 or are we distracting ourselves from the fact that there is a transactional relationship where they exchange money for entertainment?

I have no answers, I just bring questions.

What do you think? Is there another word you use? Am I wasting brain power on a word that works just fine?

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The New Globe Theatre!

A version of Shakespeare’s 16th Century Globe Theatre in London as a 21st Century New Globe Theatre In New York. Sounds awesome! I just found out about The New Globe today and I’m really excited.

BUT! It’s just an idea at the moment and the idea needs more support. I won’t usually promote things like this on this website but I am a firm supporter of the arts and anything I can do to help – I will do. So check out the New Globe Campaign so that this cultural arts center can exist. Tell your friends too!

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