Think Like a Freak

think-like-a-freakThink Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain

by Steven D. Levitt & Stephen J. Dubner

If you haven’t read Freakonomics or SuperFreakonomics, you absolutely should. Right now. They’re some of my favorite books because they illustrate a counter-intuitive way to look at the world and data to learn things that would be difficult to find anywhere else.

This book, instead, attempts to illustrate the principles required to solve problems and think in the Freakonomics style. And there are more great stories included to illustrate the points. Lots of valuable ideas from how to decide whether to quit something, or how to pursuade someone that doesn’t want to be persuaded.

I particularly enjoyed the section persuasion. Highly recommended for people who are interested in effecting social change.